I help early-stage SaaS founders figure out why their GTM isn't working, and fix it. If you're not sure who actually converts, why your pitch isn't landing, or what your data is trying to tell you - let's figure it out together.
Turn Customer Data Into
Deals That Close
From messy signals to clear strategy in weeks, not quarters.
Ready to Stop Guessing and Start Scaling?
If your GTM feels misaligned, your messaging isn’t converting, or your data
feels noisy instead of useful — let’s talk.
Tier 1: PMM Foundation
8–10 Weeks | Seed/ Early-Stage
Best for founders with a product,
but no source of truth.
Key Deliverables
Signal-based positioning refresh
ICP & behavioral personas
Master outcome-based pitch deck
Persona one-pagers & email cadences
Outbound scripts & LinkedIn themes
Win/loss signal snapshot
Strategic Service Tiers
Choose the tier that fits your stage
Tier 3: Fractional PMM
6-12 Months | Series A/ B (Growth)
Best for scaling teams that need
strategic PMM support (on retainer).
Key Deliverables
Vertical-specific GTM strategies
Full vertical sales kits
Founder POV & ghostwriting
Continuous website & launch messaging
Market & competitive analysis
Includes Tier 1 and 2
Tier 2: GTM Foundation
16–20 Weeks | Series A (Post PMF)
Best for teams with traffic and sales,
but low conversion.
Key Deliverables
Includes Tier 1
Strategic messaging framework
Website messaging (homepage + product pages)
Pricing narrative & CTA strategy
Conversion audit & funnel optimization
Persona-based content triggers
Samples to Explore
Detailed samples shared during intro calls
Rebuilt ICP, messaging hierarchy,
and sales narrative using adoption
and churn signals
Positioning & GTM Reset
for an AI SaaS
Increased demo conversion
by aligning messaging to real
usage behavior
Playbooks used by founders
and PMMs to turn analytics
into GTM decisions
Data-Driven PMM
Frameworks
What Clients Say
"Tanwi is exceptional at understanding customer's needs and
working seamlessly across teams. She's a master storyteller,
creating compelling product marketing narratives
that translate complex features to business benefits."
Former CPO & CMO, Data Management Platform
"Her ability to understand complex contexts and craft
content that effectively targets her audience with clarity
is truly remarkable. She's smart, detail-oriented,
proactive, and incredibly easy to collaborate with."
VP Product, B2B SaaS
Product Leader, SaaS
"Tanwistha has a rare ability to turn messy product and sales
data into sharp positioning and GTM clarity. Within weeks,
we had messaging that finally reflected how customers
actually used the product."
Three Scenarios Where I Help You Win
Real Example
Marketing targets startups, but mid-market teams convert faster.
Pipeline suffers because the story is wrong. I realign your ICP,
messaging, and GTM motion based on real signals not assumptions.
Stop spraying and praying. I identify your true
ICP based on who actually converts and retains.
Scenario 1:
GTM Realignment
Real Example
Strong traffic, <1% demo conversion. Sales says the pitch
doesn’t land. I extract what actually resonates from user
behavior and rebuildyour narrative around it.
Real Example
You have analytics but can't answer "Who converts?"
or "Why do they churn?" I create one unified
view that drives revenue decisions.
Move from opinion-led copy to
behavior-led messaging.
Scenario 2:
Messaging Transformation
No more drowning in dashboards.
Scenario 3:
Strategic Clarity
The Data-Driven PMM Blueprint
A 3-step system that turns scattered signals into clear GTM decisions.
Data → Insights
Insights → Decisions
Decisions → Execution
What You Get
Activation, retention, and feature adoption analysis
Customer behavior mapping across segments
Sales call synthesis (objections, win/loss patterns)
Funnel friction and drop-off analysis
Cohort-level performance insights
The Transformation
From drowning in dashboards to confident, data-backed decisions
Before: Data Without Clarity
Multiple tools, no answers: What drives
activation? Why users churn?
Your GTM targets startups, but mid-market
teams actually convert
You market Feature A - paying users adopt
Feature B 5x faster
Traffic looks healthy, but demo
conversion is under 1%
Sales says, “The pitch doesn’t land”
GTM ROI feels impossible to prove
After: Decisions That Drive Revenue
Clear ICP grounded in usage and revenue
signals
Messaging aligned with how users actually
behave in-product
Prioritized feature narrative that
drives conversions
GTM strategy backed by churn and
adoption data
Sales enablement rooted in win/loss insights
Funnel optimization tied to real drop-off points
Why Work With Me?
I connect your data to decisions You have analytics but can't
answer "Who converts?" or "Why do trials churn at day 14?"
I translate signals into clear ICP, messaging, and GTM priorities.
I connect your data to decisions
I've seen what breaks GTM at your stage I know the difference
between what moves the needle now versus premature optimization
you can't afford yet.
I've seen what breaks GTM
You get playbooks, not presentations No 50-page decks in Google
Drive Ready-to-use pitch decks, one-pagers, email sequences,
and frameworks your team runs with from day one.
You get playbooks, not presentations
Every recommendation ties to a signal Feature A promoted
but Feature B adopted at 5x? We flip the pitch.
Traffic strong but demos weak? We fix the disconnect.
I give signal-driven advice
From data audit to executable
GTM strategy
Built for Early-Stage GTM
Proven frameworks that turn scattered
signals into decisions that close deals
4–8 Weeks
Hypothesis-driven recommendations
no guessing, no generic “best practices”
100%
Frameworks and playbooks your
team can implement immediately
Day 1 Ready
Frameworks and playbooks your
team can implement immediately
Day 1 Ready
3–6 Weeks