I help early-stage SaaS founders bridge the gap between analytics and execution - turning usage signals, customer behavior, and sales insights into clear product marketing decisions that improve GTM, messaging, and revenue outcomes.
I help early-stage SaaS founders bridge the gap between analytics and execution - turning usage
signals, customer behavior, and sales insights into clear product marketing decisions that
improve GTM, messaging, and revenue outcomes.
I help early-stage SaaS founders bridge the gap between analytics and execution - turning usage signals, customer behavior, and sales insights into clear product marketing decisions that improve GTM, messaging, and revenue outcomes.
Turn Your Data Into
Revenue-Driving Decisions
Stop Guessing. Start Scaling.
Turn Your Data Into
Revenue-Driving Decisions
Turn Your Data Into
Revenue-Driving Decisions
Stop Guessing. Start Scaling.
Stop Guessing. Start Scaling.
Ready to Stop Guessing
and Start Scaling?
If your GTM feels misaligned, your messaging
isn’t converting, or your data feels noisy
instead of useful — let’s talk.
How We’ll Work Together
Project-based, outcome-driven
engagements
No Long-Term Lock-In
Clear logic behind every
recommendation
Radical Transparency
Conversion, pipeline, clarity
or we don’t do it
Outcome Focused
NDA-led, your data
stays yours
Confidential by Default
Strategic Service Tiers
Choose the tier that fits your stage
Tier 1: PMM Foundation
8–10 Weeks | Seed/ Early-Stage
Best for founders with a product,
but no source of truth.
Key Deliverables
Signal-based positioning refresh
ICP & behavioral personas
Master outcome-based pitch deck
Persona one-pagers & email cadences
Outbound scripts & LinkedIn themes
Win/loss signal snapshot
Tier 2: GTM Foundation
16-20 Weeks | Series A (Post PMF)
Best for teams with traffic and sales,
but low conversion.
Key Deliverables
Includes Tier 1
Strategic messaging framework
Pricing narrative & CTA strategy
Conversion audit & funnel optimization
Persona-based content triggers
Website messaging
Tier 3: Fractional PMM
6-12 Months | Series A/B (Growth)
Best for scaling teams that need
a strategic PMM support (on retainer).
Key Deliverables
Vertical-specific GTM strategies
Full vertical sales kits
Founder POV & ghostwriting
Continuous website & launch messaging
Market & competitive analysis
Includes Tier 1 and 2
Samples to Explore
Detailed samples shared during intro calls
Rebuilt ICP, messaging hierarchy,
and sales narrative using adoption
and churn signals
Positioning & GTM Reset
for an AI SaaS
Increased demo conversion
by aligning messaging to real
usage behavior
Website & Pitch Rewrite
for B2B Platform
Playbooks used by founders
and PMMs to turn analytics
into GTM decisions
Data-Driven PMM
Frameworks
What Clients Say
"Tanwi is exceptional at understanding customer's needs and
working seamlessly across teams. She's a master storyteller,
creating compelling product marketing narratives
that translate complex features to business benefits."
Former CPO & CMO, Data Management Platform
"Her ability to understand complex contexts and craft
content that effectively targets her audience with clarity
is truly remarkable. She's smart, detail-oriented,
proactive, and incredibly easy to collaborate with."
VP Product, B2B SaaS
Product Leader, SaaS
"Tanwistha has a rare ability to turn messy product and sales
data into sharp positioning and GTM clarity. Within weeks,
we had messaging that finally reflected how customers
actually used the product."
Three Scenarios
Where I Help You Win
Scenario 1:
GTM Realignment
Stop spraying and praying. I identify your true
ICP based on who actually converts and retains.
Real Example
You market to startups, but mid-market teams
convert faster.When the story breaks, pipeline
suffers. I realign ICP, messaging, and GTM
using real signals.
Scenario 2:
Messaging Transformation
Move from opinion-led copy to
behavior-led messaging.
Real Example
High traffic, <1% demo conversion. The pitch
isn’t landing. I uncover what resonates
and rebuild the narrative around real
user behavior.
Scenario 3:
Strategic Clarity
No more drowning in
dashboards.
Real Example
You have Mixpanel, GA, CRM, and Intercom,
but no answers. I create a single source
of truth and turn signals into
clear GTM priorities.
The Data-Driven PMM
Blueprint
A proven 3-step system that turns
signals into scalable strategy
Data → Insights
Insights → Decisions
Decisions → Execution
Activation, retention, adoption analysis
Customer behavior mapping
Sales call synthesis
Funnel friction and drop-off analysis
Cohort-level performance insights
Data → Insights
Insights → Decisions
Decisions → Execution
Activation, retention, adoption analysis
Customer behavior mapping
Sales call synthesis
Funnel friction and drop-off analysis
Cohort-level performance insights
The Transformation
From drowning in dashboards to
confident, data-backed decisions
Before: Data Without Clarity
Multiple tools, no answers: What drives
activation? Why users churn?
Your GTM targets startups, but
mid-market teams actually convert
You market Feature A - paying users
adopt Feature B 5x faster
Traffic looks healthy, but demo
conversion is under 1%
Sales says, “The pitch doesn’t land”
GTM ROI feels impossible to prove
After: Decisions That Drive Revenue
Clear ICP grounded in usage and
revenue signals
Messaging aligned with how users
actually behave in-product
Prioritized feature narrative that
drives conversions
GTM strategy backed by churn
and adoption data
Drop-off-led funnel optimization
Win/loss-driven sales enablement
Why Work With Me?
I’ve worked with startups at the exact moment where
positioning decides whether you scale or stall. I know
what matters now versus what’s premature optimization.
Built for Early-Stage Reality
Every recommendation is tied to a specific usage signal,
behavior pattern, or conversion insight. No opinions.
No “best practices.” Just what your data proves.
Hypothesis-Driven, Always
I’ve worked with startups at the exact moment
where positioning decides whether you scale
or stall. I know what matters now versus
what’s premature optimization.
I Bridge Two Worlds
Built for Early-Stage Reality
Most consultants either analyze data or craft GTM
narratives. I do both - connecting what your data
is telling you to what your product, marketing,
and sales teams should do next.
You won’t get a 50-page deck that lives in Google
Drive. You’ll get executable frameworks,
ready-to-use messaging, and clear prioritization
your team can run with from day one.
Systems, Not Reports
Every recommendation is tied to a specific
usage signal, behavior pattern, or conversion i
nsight. No opinions. No “best practices.”
Just what your data proves.
Hypothesis-Driven, Always
Built for Early-Stage Velocity
Proven frameworks that turn scattered
signals into scalable strategy
From data audit to executable
GTM strategy
3–6 Weeks
Hypothesis-driven recommendations
no guessing, no generic “best practices”
100%
Frameworks and playbooks your
team can implement immediately
Day 1 Ready
From data audit to
executable GTM strategy
4–8 Weeks
From data audit to
executable GTM strategy
100%
Frameworks and playbooks
your team can implement immediately
Day 1 Ready
Ready to Stop Guessing and Start Scaling?
Ready to Stop Guessing and Start Scaling?
If your GTM feels misaligned, your messaging isn’t converting, or your data
feels noisy instead of useful — let’s talk.
If your GTM feels misaligned, your messaging isn’t converting,
or your data feels noisy instead of useful — let’s talk.
Tier 1: PMM Foundation
8–10 Weeks | Seed/ Early-Stage
Best for founders with a product,
but no source of truth.
Key Deliverables
Signal-based positioning refresh
ICP & behavioral personas
Master outcome-based pitch deck
Persona one-pagers & email cadences
Outbound scripts & LinkedIn themes
Win/loss signal snapshot
Strategic Service Tiers
Strategic Service Tiers
Choose the tier that fits your stage
Choose the tier that fits your stage
Tier 3: Fractional PMM
6-12 Months | Series A/ B (Growth)
Best for scaling teams that need
strategic PMM support (on retainer).
Key Deliverables
Vertical-specific GTM strategies
Full vertical sales kits
Founder POV & ghostwriting
Continuous website & launch messaging
Market & competitive analysis
Includes Tier 1 and 2
Tier 2: GTM Foundation
16–20 Weeks | Series A (Post PMF)
Best for teams with traffic and sales,
but low conversion.
Key Deliverables
Includes Tier 1
Strategic messaging framework
Website messaging (homepage + product pages)
Pricing narrative & CTA strategy
Conversion audit & funnel optimization
Persona-based content triggers
Tier 3: Fractional PMM
6-12 Months | Series A/B (Growth)
Best for scaling teams that need
a strategic PMM support (on retainer).
Key Deliverables
Vertical-specific GTM strategies
Full vertical sales kits
Founder POV & ghostwriting
Continuous website & launch messaging
Market & competitive analysis
Includes Tier 1 and 2
Samples to Explore
Samples to Explore
Detailed samples shared during intro calls
Rebuilt ICP, messaging hierarchy,
and sales narrative using adoption
and churn signals
Rebuilt ICP, messaging hierarchy,
and sales narrative using
adoption and churn signals
Positioning & GTM Reset
for an AI SaaS
Positioning & GTM Reset
for an AI SaaS
Increased demo conversion
by aligning messaging to real
usage behavior
Increased demo conversion
by aligning messaging to
real usage behavior
Website & Pitch Rewrite
for B2B Platform
Website & Pitch Rewrite
for B2B Platform
Playbooks used by founders
and PMMs to turn analytics
into GTM decisions
Data-Driven PMM
Frameworks
Playbooks used by founders
and PMMs to turn analytics
into GTM decisions
Data-Driven PMM
Frameworks
What Clients Say
What Clients Say
"Tanwi is exceptional at understanding customer's needs and
working seamlessly across teams. She's a master storyteller,
creating compelling product marketing narratives
that translate complex features to business benefits."
Former CPO & CMO, Data Management Platform
"Her ability to understand complex contexts and craft
content that effectively targets her audience with clarity
is truly remarkable. She's smart, detail-oriented,
proactive, and incredibly easy to collaborate with."
VP Product, B2B SaaS
Product Leader, SaaS
"Tanwistha has a rare ability to turn messy product and sales
data into sharp positioning and GTM clarity. Within weeks,
we had messaging that finally reflected how customers
actually used the product."
Product Leader, SaaS
"Tanwistha has a rare ability to turn messy product and sales
data into sharp positioning and GTM clarity. Within weeks,
we had messaging that finally reflected how customers
actually used the product."
Three Scenarios Where I Help You Win
Three Scenarios Where I Help You Win
Real Example
Marketing targets startups, but mid-market teams convert faster.
Pipeline suffers because the story is wrong. I realign your ICP,
messaging, and GTM motion based on real signals not assumptions.
Stop spraying and praying. I identify your true
ICP based on who actually converts and retains.
Stop spraying and praying. I
identify your true ICP based on
who actually converts and retains.
Scenario 1:
GTM Realignment
Scenario 1:
GTM Realignment
Real Example
Strong traffic, <1% demo conversion. Sales says the pitch
doesn’t land. I extract what actually resonates from user
behavior and rebuildyour narrative around it.
Real Example
You have Mixpanel, GA, CRM, and Intercom — but no answers.
I create a single source of truth and turn signals into
clear GTM priorities.
You have Mixpanel, GA, CRM, and Intercom
but no answers. I create a single source of
truth and turn signals into clear GTM priorities.
Move from opinion-led copy to
behavior-led messaging.
Scenario 2:
Messaging Transformation
Scenario 2:
Messaging Transformation
No more drowning in dashboards.
Scenario 3:
Strategic Clarity
Scenario 3:
Strategic Clarity
Real Example
Marketing targets startups, but mid-market teams
convert faster. Pipeline suffers because the story
is wrong. I realign your ICP, messaging, and GTM
motion based on real signals not assumptions.
Real Example
Strong traffic, <1% demo conversion. Sales says
the pitch doesn’t land. I extract what actually
resonates from user behavior and rebuildyour
narrative around it.
The Data-Driven PMM Blueprint
The Data-Driven PMM Blueprint
A proven 3-step system that turns signals into scalable strategy
A proven 3-step system that turns signals into scalable strategy
Data → Insights
Insights → Decisions
Decisions → Execution
What You Get
Activation, retention, and feature adoption analysis
Customer behavior mapping across segments
Sales call synthesis (objections, win/loss patterns)
Funnel friction and drop-off analysis
Cohort-level performance insights
Data → Insights
Insights → Decisions
Decisions → Execution
What You Get
Activation, retention, adoption analysis
Customer behavior mapping
Sales call synthesis
Funnel friction and drop-off analysis
Cohort-level performance insights
Data → Insights
Insights → Decisions
Decisions → Execution
What You Get
Activation, retention, adoption analysis
Customer behavior mapping
Sales call synthesis
Funnel friction and drop-off analysis
Cohort-level performance insights
The Transformation
The Transformation
From drowning in dashboards to confident, data-backed decisions
From drowning in dashboards to confident, data-backed decisions
Before: Data Without Clarity
Multiple tools, no answers: What drives
activation? Why users churn?
Your GTM targets startups, but mid-market
teams actually convert
You market Feature A - paying users adopt
Feature B 5x faster
Traffic looks healthy, but demo
conversion is under 1%
Sales says, “The pitch doesn’t land”
GTM ROI feels impossible to prove
After: Decisions That Drive Revenue
Clear ICP grounded in usage and revenue
signals
Messaging aligned with how users actually
behave in-product
Prioritized feature narrative that
drives conversions
GTM strategy backed by churn and
adoption data
Sales enablement rooted in win/loss insights
Funnel optimization tied to real drop-off points
Multiple tools, no answers: What
drives activation? Why users churn?
Your GTM targets startups, but
mid-market teams actually convert
You market Feature A - paying
users adopt Feature B 5x faster
Traffic looks healthy, but demo
conversion is under 1%
Sales says,
“The pitch doesn’t land”
GTM
ROI feels impossible to prove
Before:
Data Without Clarity
After:
Decisions That Drive Revenue
Clear ICP grounded in usage and
revenue signals
Messaging aligned with how users
actually behave in-product
Prioritized feature narrative that
drives conversions
GTM strategy backed by churn and
adoption data
Sales enablement rooted in
win/loss insights
Funnel optimization tied to real
drop-off points
Why Work With Me?
Why Work With Me?
Most consultants either analyze data or craft GTM narratives.
I do both - connecting what your data is telling you to
what your product, marketing, and sales teams should do next.
Most consultants either analyze data
or craft GTM narratives. I do both,
connecting what your data is telling
you to what your product, marketing,
and sales teams should do next.
I Bridge Two Worlds
I Bridge Two Worlds
I’ve worked with startups at the exact moment where
positioning decides whether you scale or stall. I know
what matters now versus what’s premature optimization.
Built for Early-Stage Reality
You won’t get a 50-page deck that lives in Google Drive. You’ll
get executable frameworks, ready-to-use messaging, and
clear prioritization your team can run with from day one.
You won’t get a 50-page deck that lives
in Google Drive. You’ll get executable
frameworks, ready-to-use messaging,
and clear prioritization your team can
run with from day one.
Systems, Not Reports
Systems, Not Reports
Every recommendation is tied to a specific usage signal,
behavior pattern, or conversion insight. No opinions.
No “best practices.” Just what your data proves.
Hypothesis-Driven, Always
Built for Early-Stage Reality
I’ve worked with startups at the exact
moment where positioning decides
whether you scale or stall. I know
what matters now versus what’s
premature optimization.
Hypothesis-Driven, Always
Every recommendation is tied to a
specific usage signal, behavior
pattern, or conversion insight.
No opinions. No “best practices.”
Just what your data proves.
Built for Early-Stage Velocity
Proven frameworks that turn scattered
signals into scalable strategy
Built for Early-Stage Velocity
Proven frameworks that turn scattered
signals into scalable strategy
From data audit to executable
GTM strategy
From data audit to
executable GTM
strategy
4–8 Weeks
4–8 Weeks
Hypothesis-driven recommendations
no guessing, no generic “best practices”
Hypothesis-driven Insights
no guessing,no generic
“best practices”
100%
100%
Frameworks and playbooks your
team can implement immediately
Day 1 Ready
Frameworks and playbooks your
team can implement immediately
Day 1 Ready
Day 1 Ready
Frameworks and playbooks
your team can implement
immediately
3–6 Weeks
4–6 Weeks